Previously, corporate and business videos were considered to be a luxury for marketing strategies of an organisation. But, this is no longer the case as videos are more popular than ever before and you can thank smartphones for that. Videos are significant additions to a successful marketing plan whether you are part of a large company or you have a small business. In the past, some common misconceptions prevailed about videos, such as:
It’s difficult to get the production right
Video production is very expensive
It’s too complex to produce corporate videos
Videos may fail to produce much value and ROI
If you’re a person who still has these misconceptions, don’t worry we’ll debunk them in this blog. Read below our detailed guide that lists out all the major advantages of corporate video production. You should consider all of these benefits before hiring a corporate video production company in Sydney.
Major Advantages Of Corporate Video Production
A Fun and Engaging Way To Market Your Business
Corporate videos are regarded as an entertaining way you can visually showcase your business. And it doesn’t have to always be a high-pressure advertising theme like a car commercial. Attract your targeted customers by creating a fun video that helps educate them about your company.
Corporate videos for websites are known to work very well whenever they focus more on the industry trends and use of the products, rather than hype or sales. Videos are an outstanding way to remind people that your organization is run by those who share similar beliefs and values.
Tell Your Company’s Story
Videos provide you with the opportunity to tell your story excitingly or entertainingly. You can share the story of your company’s origins and mission statement. This will help build trust and brand awareness to your customer base. Even if you have a small business, it’s even more important to tell your story so viewers can relate to why you started your business, what sets you apart from the competition and how your business connects with the local community.
Part of your story can also explain the benefits of using your product or service. Your corporate video doesn’t have to be limited to 30 and 60-second spots, which is comforting to know. You can make the video as long as you’d like however, it’s recommended to keep it under 5 minutes to achieve the best viewership.
The Best Way To Share Customer Testimonials
Let your followers on social media know what other customers think about your brand by sharing video testimonials. These are also great to add to your website as it shows the human element that’s often missing from corporate sites. Add them to your homepage and see how much more engagement you’ll get on your site.
In A Nutshell
The above-mentioned are some of the major advantages of corporate video production. Are you looking to hire a company for corporate video production in Sydney? If so, feel free to reach out to us and we’ll set up a free consultation and go over your marketing strategy.