If you can imagine it, you can do it.
With over 15,000,000 Australians visiting YouTube every month, and the fact that a landing page with a video gets 200-300% more click-throughs than one without, videos are undeniably an important part of the marketing mix.
Let’s talk about animated video; it gives you high-quality engaging content and also keeps the price point at a more manageable level.
Why use animation?
Animation evokes an emotional response and engages people (there is a reason Google uses animated Doodles on its home page)
Animation is a great way to explain complex topics as you have access to a limitless supply of locations and props. If it can be imagined you can do it.
Animated videos can be produced at a fraction of the cost of live videos and still be of a good enough quality to be used on every platform from social media through to HD TV commercials
How to use animation?
There are a range of options from doing it yourself using various software packages through to getting a production house to handle the various elements for you. It comes back to the quality, originality and price that you want. At Shakespeare Media some of our clients have used animated video as an explainer video, moving infographic or a 3D TV commercial. Another popular option is to mix in animation with your live content to create videos that offer the best of both worlds.
What is the process?
The key with all of the options is to have a process in place. At Shakespeare Media we produce animated videos for our clients and manage the process for them from end to end. Our clients come to us with a concept and we help turn that into a script, develop a storyboard, create custom characters and source professional voice artists. We involve the client at every stage of the process to ensure the end product meets their expectations. This process is essential, especially when you use a third party for your videos, as you need to be confident that the end result reflects your message in the way you want it to.
What is the next step?
If you haven’t used animation before why not give it a go? It will be cheaper and a great opportunity to change up your promotion strategy. For those of you who have used animation and would like a fresh approach contact Shakespeare Media now and let's get the conversation started.