This article is entirely focused on video production to explain the process to our readers and those who know little about videos. This article will explain what a video production is and what role a video production agency plays in the digital world. This article will also help you decide how to select a video production agency for your business.
A video is an effective tool used to communicate stories, to which the audience behaves in certain ways after feeling and thinking about the story shared. If done properly, a video acts as one of the dominant modifications drivers, irrespective of your industry or business type. Pre-Productions, Productions, Post Productions are the kinds of video production services. Video production services for small businesses are an incredible way to get more clients, build stronger relations with customers, and create more guides.
Are you looking for a video production company for your business? Choosing the right video company can be a challenging task because this video will be used for the promotional activities of your businesses. Good video creation with great content helps in promoting your business and will take it to greater heights.
Let us help you increase your brand awareness and also increase your sales and conversions with the guide and assistance of video production Sydney.
When it comes to producing a video for your project, you may be overwhelmed by all the different options that are out there. How do choose which one is the best for your business? And how can you ensure that you don't make a mistake when selecting?
We'll go through some of the factors you should consider while selecting a video production agency in this blog article. We'll also provide you with some pointers on how to ensure that you're making the best decision for your company.
Our camera work is more than simply making pretty pictures: cinematography creates emotions from images. The best cinematography takes the story from the script and translates it into a viewable image. Thousands of thoughts, emotions, details, and little sprinkles of magic can be seen in all of the world's greatest films.
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Do you need better marketing results but running out of budget? This might be your chance with these EOFY video deals!
You may have thought of getting a new company video for your front page, a testimonial video for your product page or a few short videos for social media. Well, this is the time to revisit that idea!
Video Production can get expensive quickly if you don't know what you are looking for or are new to it. We've put together five essential tips you need to know before launching your next project.
Going on-camera for the first time is a bit like going to the dentist; you just need to be mentally prepared and in good hands. The rest is easy; sit back, relax and breathe. This blog post will give you my best tips after spending years in front of the camera as an on-screen host and offscreen as a producer and director. These 8 tips are very general, so they'd work if you're doing a sit-down interview or some basic acting for your next business video.
If this is your first time doing a sit down interview, great! You're about to read the most relevant guide on how to pull off a successful one. If you've done one before, I'm sure this will serve as a good reminder. These are our best tips on how to perform and what to wear.
Each year we're looking out for useful marketing statistics that can help our clients grow and thrive in these uncertain times. I’m referring to COVID-19 and what you must know about video marketing moving forward into 2021 and beyond.
Wyzowl has just released their annual State of Video Marketing survey, which they've been doing every year since 2015. It covers spend, channels, usage, and opinions among marketers and consumers.
We are pumped to have read it and thought the brief article and summary were worth sharing with our clients. Here’s the blog post (5 minute read): https://blog.hubspot.com/marketing/state-of-video-marketing-new-data
Download the full PDF for more depth: https://www.wyzowl.com/state-of-video-marketing-2021-report/
If you would like assistance in crafting your next video production campaign, whether in Sydney or elsewhere please phone Shakespeare Media on 1300 855 218.
Thanks for reading and we’ll see you soon!
Finding the right video production company to create videos for your business can be a challenging task. There are many choices, some surprisingly cheap and others shockingly expensive. So where do you start? We’ve listed some key tips that will help you make the right choice before you embark on your video production endeavour.
One of the keys to Shakespeare's success over the last 6 years is the mindset that "practice is everything." Even when we’re not on the clock at work we are shooting and producing video, sometimes on our holidays. Like a musician that is passionate about music they still need to practice to become great. As video professionals we’ve discovered that having a best in class production process allows us to provide even better service for our clients. Recently we won a competitive tender based on the quality of Shakespeare's production process.
If you can imagine it, you can do it.
With over 15,000,000 Australians visiting YouTube every month, and the fact that a landing page with a video gets 200-300% more click-throughs than one without, videos are undeniably an important part of the marketing mix.
Let’s talk about animated video; it gives you high-quality engaging content and also keeps the price point at a more manageable level.
We receive a number of inquiries per week and the single most asked question is, ‘what does it cost?’ We may answer cheekily; “how long is a piece of string?” or “What are you after, a Maserati, BMW or Kia?” These are certainly cliche answers but as with most cliches they really do reflect the reality. It all depends on what level of outcome you’re aiming for and what budget you have. As experienced video producers we prefer to craft videos that give you the winning edge in a competitive market place.
Don’t believe the hype!
There is a lot of marketing hype to use the latest technology and upgrade to the next best thing, but do we really need it? Not always. In a way 4K (Ultra High Definition) has always been a sales pitch (after all big tech need to stay relevant and keep a healthy profit), and it may give you the feeling that HD is completely dead. But actually, that’s not the case. For example, HD has been around for nearly 20 years now and Channel Seven (Australian TV Station) only recently went to HD transmission from SD (Standard Definition). Actually, the major television companies out there will probably not go to 4K for at least another 5-10 years. To put it another way using a car analogy. 4K is a Ferrari, HD is a BMW and SD is Mazda. Do you really need a Ferrari to drive around town when a BMW will be more than enough? The Mazda is still good and reliable but it’s getting a bit old now and it’s time to move on.
Why do some people double their revenue while others are playing catch up? The answer: A better video strategy.
Businesses using video grow company revenue 49% faster year-by-year than organisations without video (Small Business Trends).
You may be thinking: “The video marketing hype was years ago, does it really work anymore?”
